Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

Fanatics and Fanatics collectibles are set to partner with incoming BYU freshman AJ Dybantsa in one of Fanatics “most ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

BYU’s Honor Code has long been a matter of contention, Tribune columnist Gordon Monson writes. Quarterback Jake Retzlaff ...

You feel like you can skip steps when you really can't,” Duke coach Jon Scheyer said. “You have to start from ground zero ...

These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.

BYU star freshman AJ Dybantsa signs an eight-figure NIL deal with Fanatics. Learn how this major partnership impacts BYU basketball and his NBA future.