Nike to raise prices
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Independent merchants have sold Nike products on Amazon in recent years, but those goods didn't come directly from Nike.
After a six year absence, Nike will soon begin selling products directly on Amazon, having previously stopped in 2019 to go it alone. At the same time, the company is reportedly set to increase prices across most of its sneakers and other clothes in the wake of recent US tariffs.
Nike is set to resume direct sales on Amazon in the U.S., ending a six-year hiatus driven by a focus on direct-to-consumer channels. This renewed partnership signifies Amazon's ongoing efforts to attract premium brands and enhance its platform's offerings,