As another fire began to alight in the Los Angeles area on Wednesday, residents in the Hollywood Hills — as well as onlookers worldwide — feared for the safety of those involved, not to mention the iconic Hollywood Sign.

The latest horror blaze erupted in the Hollywood Hills on Wendesday and lead to a number of fake photos and videos going viral online - which appeared to show the world-famous structure on fire

The Hollywood sign, a symbol of Hollywood, is at risk as wildfires rage near Mount Lee in the Santa Monica Mountains. Although the sign remains unharmed, AI-generated images circulating on social media have misled some into believing it has already caught fire amid the ongoing blaze.

As another wildfire broke out Wednesday night in the Hollywood Hills, social media was flooded with fake AI-generated photos and videos of the landmark Hollywood Sign on fire. While the sign was not impacted by the Sunset Fire,

An expert on generative AI says the image is a fabrication. The chair of the group that maintains the sign says it was not affected by the fires.

On Thursday, residents from the Los Angeles area drove by the Hollywood sign after seeing fake reports of the iconic city landmark on fire. (AP video: Damian Dovarganes)