Harrison Ford Jeep Super Bowl commercial focuses on freedom

Harrison Ford stars in Jeep’s reflective Super Bowl ad
Legendary actor Harrison Ford headlined Jeep’s two-minute Super Bowl commercial, Owner’s Manual, which aired on Sunday, February 9.
Harrison Ford Reflects on Freedom and What Makes Him Happy in Jeep's Super Bowl Ad: 'A Rumination on Life' (Exclusive)
"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell"
Jeep Super Bowl commercial stars Harrison Ford honoring America
Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, it's earned," Ford says over archival footage of Jeeps in World War II and a soldier hugging his child. "There are real heroes in the world – but not the ones in the movies."
Super Bowl Ad Surprise: Jeep Enlists Harrison Ford for Short Film Directed by James Mangold
And the film also pokes fun at one of Jeep’s biggest competitors, an automaker that shares a last name with the Star Wars and Indiana Jones actor, both in a sequence where a Jeep Wrangler races past a Ford Bronco, and a line from the actor himself:
Harrison Ford Jeep Super Bowl commercial focuses on freedom: 'Pride is a terrible driver'
The actor who soared to prominence more than 40 years ago with "Raiders of the Lost Ark" used his latest foray into Super Bowl commercials to offer up chestnuts on life and values and, as many are wont to do these days, leaning into differences among us providing collective strength.
Harrison Ford Surprises In Sprawling Super Bowl Ad For Jeep Directed By James Mangold
Harrison Ford surprised in a sprawling, narrative-driven and rugged fourth quarter Super Bowl spot for Jeep, directed by James Mangold.
Rocket and Jeep Make Big Splash with Super Bowl Ads
Super Bowl ads from Rocket Cos. in Detroit and the Jeep brand of Stellantis in Auburn Hills each made history — Rocket with a nationwide singalong and Jeep with a surprise two-minute film starring movie icon Harrison Ford.
Harrison Ford Stars in Jeep’s Super Bowl Ad
Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and the silence of another’s,” showing gas, hybrid and electric models. “We won’t always agree on which way to go,
Behind Jeep’s Harrison Ford Super Bowl ad
Jeep’s freedom-filled spot starring Harrison Ford was made in-house and filmed amid Los Angeles fire evacuations.
Inside Jeep's Frantic Race to Drive Harrison Ford to Super Bowl LIX
Harrison Ford doesn't do many TV commercials. And he was pretty sure he wasn't going to do a Super Bowl commercial for Jeep. For Olivier Francois, the news was most unwelcome. Francois is the global chief marketing officer of auto giant Stellantis and,
How Harrison Ford's Epic Super Bowl Commercial Referenced 'Indiana Jones'
Harrison Ford may have the same last name as a particular car brand, but he is a Jeep man. The 82-year-old legendary actor starred in a Super Bowl 2025 commercial for Jeep that aired on Sunday, February 9.
How a CEO's exit and a Jeep 'comeback' led to Stellantis being the only automaker to advertise during Super Bowl 59
CMO Olivier Francois said while other automakers skipped advertising during Super Bowl 59, it was critical for Stellantis to ...
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Jeep is offering over $10,000 off the Wagoneer S for Presidents’ Day
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Charlotte man gets 25 years after fentanyl discovered in Jeep in I-95 crash
A North Carolina man who crashed on Interstate 95 in Virginia with more than 4,500 baggies of fentanyl in his Jeep will spend ...
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Philadelphia Eagles' Super Bowl victory enhances Jeep's marketing, IU professor says
An IU professor ranks the top Super Bowl commercials and says the Philadelphia Eagles and Jeep were the big winners, with ...
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Jeep Wrangler with 5 people inside flips over on icy Route 222, police say; 32-year-old woman killed
A 32-year-old woman was killed in a crash on Route 222 in Lancaster County Sunday night. Video above: Icy conditions cause multiple crashes; Black ice possible for AM commute. Sign up for our ...
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Chicago Auto Show roars back with return of Camp Jeep and Stellantis vehicles, plus wide array of EVs
The Chicago Auto Show, the nation's largest auto show, returns Friday and runs through Feb. 7 at McCormick Place Convention ...
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Stellantis addresses poop on wall problem at Jeep engine plant
Stellantis is struggling with an alleged poop smearer at an engine plant. Workers keep finding feces all over bathrooms.
Stellantis seeks to 'pinpoint culprit' who smeared feces in bathroom at Indiana factory
The mess includes wiping feces on bathroom walls, disability handlebars, door latches and sinks, and leaving "piles" on the ...