“Our mission is to highlight debut and diverse writers,” Bush Hager tells PEOPLE of her book club’s selection process

Nearly six years after becoming a literary heavyweight with “Read with Jenna,” she’s starting her own publishing venture with Penguin Random House.

Taraji P. Henson, Eva Longoria and Keke Palmer will each co-host for a day before Johansson takes over for an entire week.

After a weeklong "Hoda-bration," Hoda Kotb's final day on 'Today' will be Jan. 10. Kotb's fourth-hour co-host, Jenna Bush Hager, also tells PEOPLE what she will miss most about working with her.

The 'Today' show cohost and creator of the Read with Jenna book club has reached an agreement with the Random House Publishing Group through which books signed by Hager will be released by different RHPG imprints.

Part of a new approach in the wake of Kotb's exit, Johansson is just one in a carousel of celebrities who will guest-host the show.Start the day smarter. Get all the news you need in your inbox each morning.

"The fact that she's coming to give us a week of her time — she could be doing anything — is a testament to the show that we have built," Bush Hager exclusively tells PEOPLE

As viewers await the return of “ The Morning Show ,” an Apple TV+ drama at least partly inspired by NBC’s “Today” show, Scarlett Johansson is poised to serve as guest cohost on the actual Obviously one of the biggest movie stars in the world won’t be seeking the job full time,

Scarlett Johansson is set to join Jenna Bush Hager on the 'Today' show. The singer, model and daughter of Michael Jackson wrote that being "thankful would be a poor euphemism." The actress and model recounts the traumatic experience in her new memoir,

Scarlett Johansson is making a pivot to hosting daytime TV — at least for the time being, as she temporarily co-hosts the “Today” show following Hoda Kotb’s departure. The 40-year-old two-time Oscar nominee will guest co-host “Today with Jenna & Friends” for a week later this month,