Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

Expect to see new Pixel 10 phones, Pixel Watch 4 and a host of celebrities like Steph Curry and the Jonas Brothers.

Follow along with the Gizmodo crew as we cover all the Pixel 10, Pixel 10 Pro Fold, Pixel Watch 4, and Pixel Buds announcements.

The event will be hosted in New York by Jimmy Fallon and feature guests including McLaren F1 driver Lando Norris (Google Chrome sponsors the team) and the Jonas Brothers. Google will also be providing streams in German, Spanish, and you can also get American Sign Language (ASL).

Google teased a star-studded Pixel 10 keynote, and it now turns out that Jimmy Fallon will actually be hosting Made by Google 2025.

At Google's 2025 announcement event, the company made several digs at apple, from "walled gardens" to the "tired" text bubble color debate.