Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards ...

Alaska Airlines and Hawaiian Airlines launched Atmos Rewards, a new combined loyalty program that offers members more ways to ...

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan ...

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...

To sweeten the deal, Alaska is expanding partnerships beyond flying. Members can now earn points on Lyft rides, hotel ...

The announcement marks another step in the airline’s effort to transform into a global carrier after merging with Hawaiian ...

Frontier Airlines is offering members of Southwest, JetBlue, Spirit, and Alaska Airlines loyalty programs a chance to upgrade ...

The new program consolidates Mileage Plan and HawaiianMiles into a single, flexible rewards system offering three earning ...

Alaska Airlines is out with its long-awaited new loyalty program, Atmos Rewards, which combines the former Mileage Plan and HawaiianMiles programs.

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

A lot of us have countless plastic tabs with barcodes hanging off our key rings and supermarket and pharmacy apps on our ...