Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

In the age of incremental phone upgrades, Google just gave the Pixel 10 a leg up over a lot of other baseline flagship smartphones.

Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

We got our hands on the new Pixel 10 phones, Pixel Watch 4 and Pixel Buds 2a to see if Google’s latest hardware lineup is actually worth your cash.

Google today announced the launch of its next-generation Pixel 10 smartphones, including the Pixel 10 Pro Fold, the Pixel 10 Pro XL, the Pixel

Google’s latest Pixel 10 phones, which were just announced today, don’t come with many external physical changes. The most tangible hardware addition across the lineup, in fact, is completely invisible: a set of magnets beneath the phones’ back panels.

Google follows in Apple's footsteps by nixing support for physical SIM cards from its US Pixel 10 phones. The company says most US Pixel owners already use eSIM.

Although it won’t hit stores until October, you can already reserve your preorder.