Roku (NASDAQ: ROKU) may finally be on track for a comeback. Admittedly, prospective Roku shareholders may want to see further improvements before buying shares. The reason for Roku's struggles is likely its focus after the pandemic's height.

Stocks were mostly lower on Thursday after a disappointing business forecast from retail giant Walmart (WMT). The S&P 500, which closed at a record high on Wednesday, was down 0.6% late Thursday afternoon,

Roku, Inc. (ROKU) shares breached the $100 psychological barrier last week for the first time since June 2022, thanks to the streaming device maker’s better-than-expected fourth-quarter results. The forward guidance was roughly in line with expectations.

The market was finally happy with Roku's (NASDAQ: ROKU) performance in the 2024 fourth quarter, and Roku stock is up 33% so far in 2025. Smart investors bought when it was on the outs with the market and are now benefiting from having confidence in this top company.