After almost a decade long absence, the McCrispy Snack Wrap has returned to the McDonald’s menu in all its glory. It was officially reintroduced as of July 10, 2025 in response to ongoing customer demand.

With eager anticipation, they waited to savor the flavor of the cult classic scrapped from the menu in 2016 - however it seems some were met with disappointment and felt deflated

Catalyzing the rally was Goldman Sachs analysts commemorating the Snack Wrap’s comeback by upgrading their rating on McDonald’s stock from neutral to a buy.

As McDonald's and Popeyes both promote new chicken wraps, analysts told BI that Gen Z's snack habits and the rise of GLP-1s may be driving the trend.

The Mexican fast food restaurant first released its crispy chicken taco on June 17, and to celebrate the “24th day anniversary,” Taco Bell will be offering rewards members one a la carte Crispy Chicken Taco or Burrito for $2.40 on Thursday, the very same day the Snack Wrap returns to McDonald’s menus nationwide for $2.99.

With prices up and foot traffic down, the fast-food giant — and Long Island franchise owners — hope familiar favorites will bring diners back.