In 1968, after a period of great success ... But this name didn't last long, and in 1971 (Super Bowl V), the NFL decided to name the prize after Lombardi in honour of him winning the first ...

The Chiefs can become the first team in NFL history to win the Super Bowl in three consecutive seasons ... and they missed the playoffs in the 1968 season with a 6-7-1 record.

Although initially called the AFL-NFL World Championship Game, media enthusiasm made 'Super Bowl' popular. It became the official name by Super Bowl IV in 1970, honoring Hunt's contribution.