The desire to create a truly immersive movie-going experience in nothing particularly new (a movie theater in 1929 tried spraying perfume during a film and John Waters added Odorama, a scratch and ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. According to The Real Deal, developers for the project have signed a 25,000-square ...

A hit Las Vegas theater is now offering 4D screenings of popular movies, complete with props dropping from the ceiling, and people are enthralled by it - but the cost of tickets is raising eyebrows.