Forbes

A/B Testing & Beyond: Understanding Campaign Optimization

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...
MarketingProfs

The Top Challenges SMB Marketers Face With A/B-Testing

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...
Forbes

A/B Testing: A Powerful Tool For Optimizing Your Google Ads

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...
Search Engine Land

26 A/B testing ideas to increase click-through rates and boost conversions

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B ...