ASMR: you either love it to the point of falling down a TikTok rabbit hole in the middle of the night or you just don't really understand the hype. If you identify with the former group — first, hi, ...

Watch as I restock my beauty fridge with skincare essentials 🧴✨ Perfectly organized and packed for the ultimate skincare ...

The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...

However, the hair-care and medical check-up genre of ASMR may also have a more innocuous evolutionary origin. Look no further than our closest primate relatives: they groom each other to socialise and ...