Future's new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

The U.S. District Court for the Eastern District of Virginia is seen Monday, Sept. 9, 2024, in Alexandria, Va. (AP Photo/Stephanie Scarbrough) ALEXANDRIA, Va. (CN) — In a court fight to stave off ...

This gap between efficiency and revenue is becoming a critical issue for publishers, many of whom are already dealing with ...

Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion ...

Google harmed publishers and consumers by monopolizing key components of the market for online display ads, a federal judge in Virginia ruled Thursday. “For over a decade, Google has tied its ...

Add Yahoo as a preferred source to see more of our stories on Google. A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the ...

HeyNews, an AI newsletter software company, announced today the launch of AdApt, a tool that rewrites sponsor-provided ad copy to match a newsletter publisher's established editorial voice. AdApt is ...

Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A ...

Google announced that it is changing how it pays AdSense publishers, no longer paying per click and switching to exclusively paying on a per impression model. The announcement assures publishers that ...