There are very few sneakers in Adidas' lineage that are as important to the brand as the Superstar, so for its latest campaign, the sportswear giant brought together its deep roster of endorsers to ...

Edwards has a signature shoe deal with Adidas, and the company really leaned into his trash-talking persona when it crafted ...

Alongside the launch of the brand new Celtic Away Kit, Celtic FC and our partners, adidas are delighted to unveil a promotional feature celebrating the fans’ commitment to following the club.

Adidas Originals has united major names from across the cultural landscape for its “Superstar, the Original” campaign, per details shared with sister publication Marketing Dive. Produced by agency ...

Penn State sports fans will see a possible change in the uniforms of the university’s athletic teams. The athletic department anno ...

Plus, Adidas prioritizes college sports, so it could open doors to national branding ... The deal was initially set to run through 2023, but former AD Dave Hart signed an extension through the 2025-26 ...

The university announced a 10-year brand deal with Adidas, moving away from a 33-year partnership with Nike that began when Penn State football joined the Big Ten in 1993. According to a Penn State ...