Alberta, hopes to encourage tourists to “remember to breathe” as part of their new tourism brand for Alberta. Bruce Okabe, CEO of Travel Alberta, said, “This message will differentiate Alberta from ...

The Last of Us, HBO’s latest hit series, was filmed entirely in Alberta, so Travel Alberta is compiling all the locations seen in the show in one handy guide for tourists looking to explore the ...

Alberta is known for its nature, and it just landed on a prestigious list by National Geographic for the top travel destinations of 2026.

Overtourism, housing, wildfires and daycare will be priorities for Banff’s incoming council. A new council will look to ...

Jasper National Park and the town of Jasper are currently under an evacuation order due to wildfires. While we were looking forward to welcoming you to town, unfortunately, we cannot do so now, is the ...

Alberta’s tourism industry is aiming to capitalize on the chaos of the new American administration by luring tourists who are shying from the U.S. “Europeans want to come and visit North America — ...

WestJet today, announced an agreement with Indigenous Tourism Alberta (ITA) to bolster support for Indigenous travel and tourism businesses and create meaningful employment opportunities for ...

The GoMedia Summit 2025 is happening in Jasper with Destination Canada hosting travel journalists from around the world to showcase Canada's travel gems with the goal of attracting more visitors to ...

Project supported by Travel Alberta, the Government of Alberta, Edmonton Global, and Explore Edmonton Edmonton, Alberta--(Newsfile Corp. - July 16, 2025) - It's official: iconic Canadian wellness ...

CALGARY, Alberta, July 15 (Reuters) - Environmentalists are taking aim at Alberta's C$5.6 billion ($5.4 billion) tourism industry in the latest battle over the impact of developing the Canadian ...