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(CN) - Logos for the VO5 line of hair-care and beauty products can have a different look in Japan, the 7th Circuit determined in a trademark case that required U.S. courts to translate and interpret ...

LONDON and ROTTERDAM, Netherlands — Unilever announced on Wednesday that it has completed the sale of the Alberto VO5 brand in the United States and Puerto Rico and the Rave brand globally to private ...

VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience. The 50-plus-year-old brand, Extreme Style by VO5, is being repositioned with ...

Alberto VO5 is not a new brand, but the division of Alberto-Culver is attempting to reach younger male and female consumers with a sub-brand, "Extreme Style by VO5." The hair-care line includes ...

LONDON & ROTTERDAM, Netherlands--(BUSINESS WIRE)--Unilever announced today that it has reached an agreement to sell the Alberto VO5 brand in the United States and Puerto Rico from the Alberto Culver ...