Amazon's "About You" personalization page highlights shopping recommendations based on a user's search and purchase history.

Amazon says it has cut off Meta's new Muse personal AI agent from shopping on Amazon.com on behalf of customers, citing user data security concerns. It's part of a larger industry fight over who will ...

Amazon blocks Meta’s Muse agent from shopping on Amazon, highlighting a growing fight over who controls customer accounts in ...

Amazon is turning to AI to help fight scammers, the company announced on Wednesday. The retailer said some 360,000 customers every year reach out to its customer service department wondering whether a ...

Learn how to find Amazon’s “About You” shopping profile, what it reveals about shopping habits, personalization, and the ...

Amazon on Wednesday introduced the latest in a series of AI features and products aimed at consumers: AI shopping guides. The guides, arriving Thursday, will span over 100 product types on Amazon.com ...

Amazon.com and Alexa are finally talking to each other. The tech giant on Wednesday announced Alexa for Shopping, a new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant, ...

Amazon.com (NasdaqGS:AMZN) has entered a new partnership with YouTube that lets creators tag and promote Amazon products ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

There might be no place like home, but there’s also no time like Prime Day to get serious savings on everything from cleaning must-haves to trendy decor.

We have seen plenty of scams borrow Amazon's name, and some of them look convincing enough to make almost anyone hesitate. Earlier this summer, we showed you a fake Amazon email that claimed there was ...