Amazon's "About You" personalization page highlights shopping recommendations based on a user's search and purchase history.

Amazon.com and Alexa are finally talking to each other. The tech giant on Wednesday announced Alexa for Shopping, a new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant, ...

Amazon on Wednesday introduced the latest in a series of AI features and products aimed at consumers: AI shopping guides. The guides, arriving Thursday, will span over 100 product types on Amazon.com ...

Amazon blocks Meta’s Muse agent from shopping on Amazon, highlighting a growing fight over who controls customer accounts in ...

Amazon.com (NasdaqGS:AMZN) has entered a new partnership with YouTube that lets creators tag and promote Amazon products ...

There might be no place like home, but there’s also no time like Prime Day to get serious savings on everything from cleaning must-haves to trendy decor.

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

Amazon’s grocery ordering has undergone a few upgrades in recent months, including a new budget-friendly private-label brand and a discount grocery subscription plan. Now, the retailer has announced ...