Apple has asked to participate in Google’s upcoming U.S. antitrust trial over online search, reports Reuters. The tech giant says it can’t rely on Google to defend revenue-sharing agreements that send ...

A court filing in the Google monopoly case reveals Apple's lack of appetite for building a search engine or entering the search text ad market. Joe is a freelance journalist. It all started with a ...

Apple and Google’s $20 billion deal, which sees Google serve as the default search engine on the iPhone, is under scrutiny. As we reported this morning, the United States DOJ is continuing its case ...

Apple says it plans to stick to what it knows best, and that doesn't include building its own search engine. In court papers filed this week in Washington, DC, Eddy Cue, Apple's senior vice president ...

Apple plans to launch an AI search engine, reportedly. The AI search experience would power the Siri voice assistant. The expected launch is in the spring as part of the Siri overhaul. Though Apple ...

A federal antitrust ruling delivered welcome news to both Google and Apple this week when a judge declined to impose the harshest possible penalties on the search giant. The decision allows Google to ...

Last year, US courts ruled that Google has a monopolistic position in the search engine segment. Although it is not part of the case as a defendant, the potential remedies could also significantly ...

Apple says it doesn't plan to build a search engine to compete with Google. It claims the project would be difficult and expensive. My own view is that an Apple engine probably wouldn't work well, and ...

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs. Apple is preparing its own AI-powered search engine. Known internally as ...

Google is the leader in the search engine industry, and many wonder if Apple will try to compete. As one of the richest and most innovative companies, Apple seems like a natural contender. However, ...

AI services like Perplexity or OpenAI's SearchGPT could be search engine options in a future version of Safari, Bloomberg reports. The tentative plans were shared by Eddy Cue, Apple's senior vice ...

Eddy Cue, Apple’s senior vice president of services, revealed that the company is “actively looking at” how to fold AI into its existing Safari browser, Bloomberg reports. The comments were made ...