A phenomenon called pareidolia is what makes us interpret random stimuli as something meaningful—for example, believing a grilled cheese sandwich resembles the Virgin Mary and is suddenly worth ...

Kokichi Sugihara loves to screw up human perception. He is the master of 3D optical illusions, designing solid three-dimensional models that do impossible things. This house is his latest creation, ...

Social media users are going "crazy" over optical illusions, posting #TheDress. — -- A viral photo of a dress has inspired stirring arguments about optical illusions, including several via ...

Everyone loves a good optical illusion – that immediate shock at what you just saw and that feeling of satisfaction when your brain catches up to figure it out. The recent boom of 3D street art like ...

I never get tired of Brusspup’s Amazing Animated Optical Illusions series because I love making my eyes feel dumb and in turn making myself feel even dumber. It’s always good to humble yourself with ...

Whether it’s green strawberries that look red, painted “three-dimensional” road bumps or that argument-provoking dress, we are suckers for a good optical illusion. And 29-year-old Sage Hansen, aka ...

PITTSBURGH — It’s called the Museum of Illusions and it just opened its doors on Pittsburgh’s North Shore. Once inside the museum’s doors, what your eyes see is all relative. Kenny Mckernan is the ...

Graffiti is awesome, and video mapping is cool, so of course the marriage of the two would be a great idea. Illusion Research Lab created this awesome "audiovisual performance" using video mapping and ...