The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

The global B2B software market is on a remarkable trajectory, projected to reach $829.34 billion by 2031. This growth is ...

SourceForge tops our list as a powerhouse platform for software vendors. Why SourceForge? For starters, it boasts enormous traffic – nearly 20 million monthly visitors actively searching for software ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Imagine for a moment that you’re a business owner looking to purchase project management software. You find a company that has an enticing product, and you meet with a salesperson to learn more. The ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

With the “consumerization of IT” now a fait accompli, best-in-class business-to-business (B2B) marketers of complex enterprise software products are adapting how they market to buyers who have become ...

Sales and marketing teams play a critical role in the success of B2B software startups and corporations. The customers of these firms have more software vendors than ever to choose from for their ...

SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd. The report was based on data from reviews of B2B software ...