The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Shweta Rangra, Vice President – Marketing, Hafele India, talks to e4m about the company’s brand proposition, association with ...

Wild Wild Apps boasts a portfolio of verified iOS, Android, and PWA apps, offering constant updates, rich designs, and ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Zalando's business is still in decline, and the outlook is uncertain, leading to a hold rating. The B2B strategy shows promise, but it is currently too small to make a significant impact. The B2C ...

Over three years ago, I took on the role of chief marketing officer (CMO) at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly ...

Stellantis boosts European sales in Q3 with new models, strong B2C demand, and 15.4% market share, solidifying its #2 ...

Partnership will bring fast and slot games to new audiences through WWA’s scalable, high-performance app ecosystem.

888 Holdings is shaking up its U.S. B2C strategy. The London-based sports betting company announced Wednesday that it is ending a partnership with Sports Illustrated because of profit margin concerns ...