At the risk of sounding a tad dramatic, creating a baby registry is truly the best way to calm any nerves and soothe any worries ahead of your baby’s arrival. There is no tried-and-true roadmap for ...

If you've had a baby, or know someone who has, the odds are good that you've encountered Babylist, a baby registry website that served more than 9 million new parents and gift-givers last year.

Babylist grew from being an online baby registry, with some 10 million unique monthly visitors, to a one-stop shop for new parents in 2023—with the launch of Babylist Health, which helps visitors find ...

Halsey is sharing her baby registry favorites. The "Without Me" singer has teamed up with Babylist to create her baby registry, and you can shop her top picks from the Babylist website. The musician, ...

Today, baby registry and product discovery platform Babylist announced that it has acquired health and wellness tool Expectful for an undisclosed price. The deal brings together two companies focused ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships.

[Dive even deeper into Babylist’s content- and community-driven business strategy in this episode of the Retail Remix podcast with CEO Natalie Gordon.] Her own dismal experiences with legacy retailers ...