Beauty influencers are settling into a niche trend: ASMR-style videos that mix the satisfaction of sounds with skin care and makeup routines. ASMR videos, which are meant to cause a tingly body ...

ASMR: you either love it to the point of falling down a TikTok rabbit hole in the middle of the night or you just don't really understand the hype. If you identify with the former group — first, hi, ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

You get to a certain point in life (hello 2018) when you feel like you've seen every single type of YouTube beauty video going. 'Get ready with me', 'Get un-ready with me', 'My makeup collection and ...

The internet can be a weird place. Anyone who's spent too much time on Tumblr or Reddit can tell you that much, but YouTube also has it own section that many people find unsettling. That section is ...

Lush Cosmetics may just be the reigning champ when it comes to bath and beauty products designed to relax you. From bath bombs to face masks to body lotions, they've got it all, and they're combining ...