While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause.

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

The IAB Gaming Measurement Framework outlines standard gaming ad formats across key media types (display, video, audio, and custom), and explains the baseline (must-have) and additional (nice-to ...

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when ...

Follow these simple steps to lower your ping, improve your internet connection and enjoy lag-free gaming sessions.