Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published insights on big data trends and statistics for 2025, ...

HERNDON, Va., March 18 — SYNTASA today announced it has joined the Cloudera Connect Partner Program and has certified its marketing analytics solution on Cloudera Enterprise 5. The SYNTASA analytic ...

In this piece, we will take a look at the top 15 big data analytics companies of 2023. If you want to skip our industry introduction, then take a look at the Top 5 Big Data Analytics Companies of 2023 ...

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As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

Big data is transforming the way financial institutions respond to global uncertainties, providing predictive insights that help cushion markets against geopolitical shocks and economic crises.