Companies without an army of marketing experts must often resort to "bootstrap marketing" to spread the word about their brands. "Bootstrap marketing" takes its name from the expression "pulling ...

The term "bootstrapping" is used in several ways, but a bootstrap company is generally described as one that operates on minimal investment or financial dependency. A bootstrapping entrepreneur ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Nacho De Marco In 2009, ...

In America, there are over 31 million entrepreneurs representing 16% of the workforce. Spurred by creativity and optimism, entrepreneurship is a fascinating topic that many admire. While every person ...

Me and my business partner, Mareza, have decidedly bootstrapped our company. Bootstrapping is the process of building a business using personal finances or the revenue generated by the business itself ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

(Editor’s note: Clate Mask is co-founder and CEO of Infusionsoft. He submitted this story to VentureBeat.) There are two ways to build a business: Raise a bunch of money or bootstrap. When I was in ...

The boom in venture capital fundraising that the technology startup market has enjoyed since the back half of 2020 has been eye-popping. Record sums have been disbursed around the world as more firms ...

What are the pros and cons of bootstrapping a business? I think a challenge is obviously that you don’t have all the resources that you would have if you went out and got an investment. Maybe you ...

With huge amounts of venture capital sloshing around, it seems kind of counterintuitive to say “no” to this type of financing. But it could actually be critical for the success of your company. This ...