Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Joining a firm years ago provided a unique opportunity to help the company raise its profile and land a capital injection, a strategic investment that would allow it to grow and eventually be acquired ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...

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If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy. PR, podcast appearances and social ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

gusto!, an Atlanta-based healthy fast-casual bowl and wrap brand, is ready to launch its first large-scale brand awareness marketing campaign. As the chain enters its second decade, the fully ...

Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed-about events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal ...