The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of March!

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The ...

Which factors have the biggest impact on a brand's reputation? To find out, researchers at Reputation Leaders conducted a survey in February 2025 among a nationally representative group of 922 adults ...

Not long ago, your brand’s reputation was shaped by what you communicated and what customers said about you in public forums. Now, it’s also shaped by what AI says about those customers—and about you.

In the eyes of consumers, your brand is who you are. While it's intangible, it's also your biggest asset. If you don't protect your reputation and brand image, your credibility, business growth, and ...

Tylenol took a hit in the aftermath of President Donald Trump and Health and Human Services Secretary Robert F. Kennedy Jr.’s promotion of unfounded claims about it being linked to autism, but the ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

With the rapid shift in search experience due to the rise of chat and generative search, it’s becoming increasingly difficult to understand how your brand and image are perceived and what the impact ...

The Collective is a regional network of senior communications strategists across six Southeast Asian markets to guide ...