Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

These days, small business is big business, and it’s especially true in business-to-business markets. It’s often said that as much as 20% of startups fail within the first year, so it’s worthwhile ...

For startups, effective branding is crucial to establish identity and stand out from competitors. REMIXED: the branding agency logo For startups, effective branding is crucial to establish identity ...

As a startup, the importance of building brand awareness cannot be underestimated. Entering a new market and attracting and converting customers begins with getting them to know you exist and creating ...

Not all social media platforms are created equal. Each platform has unique features, demographics and content formats. Understanding these nuances is the first step in mastering social media branding.

Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, ...

What are the two key ingredients for building a successful tech startup? If you look at Twitter, one of the most successful tech startups of all time, you will know that the answer is innovation and ...

When Google Chrome revealed its first logo refresh in nearly a decade earlier this year, the internet was left scratching its head. The change was so slight, the new logo so simple, merely removing ...