Amazon, by more than one account, wants to become a big competitor in advertising against the likes of Facebook and Google, but its approach to how it will do this is something of a moving target, ...

The conventional procedure for determining the expected project completion time is to find the critical path; its duration is treated as the expected completion time for the project. It is known among ...

Online ad network Industry Brains has launched a cost-per-impression-based network, dubbed IBGraphics, to complement its current cost-per-click network, IBContent--allowing marketers to bid CPMs on ...

The TVB released an analysis of 2nd Quarter 2013 SQAD data that further solidified Local Spot Television’s dominant and growing cost efficiency advantages over Network Scatter. Network Scatter CPMs ...

There have been questions as to whether iPhone developers can make significant revenue from ads on the iPhone, mainly because the supply of advertisers can’t keep up with the demand for iPhone apps.

Madison Avenue is flirting with TV after a protracted period of playing hard to get. After several years of moving money out of TV ad budgets to experiment with new digital outlets and social media, ...

Clearly buoyed by its strong news and late-night programming, NBC had a higher average CPM rate in 2010 compared with ABC and CBS, according to research from SNL Kagan. Figures across all dayparts ...