When you begin to explore online advertising to promote your business, you will soon encounter two pricing models: The cost per impression and the cost per click. Cost-per-click ads are pretty ...

Libsyn’s podcast advertising marketplace AdvertiseCast has released the monthly CPM rates for April 2023. Based on actual sales data from thousands of shows, the average CPM rate for a 60-second ad ...

Libsyn has released its podcast advertising rates for August 2023, with another noted decrease in cost per thousand for the industry. The new data reveals an average CPM rate of $22.14 for a 60-second ...

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An icon in the shape of a lightning bolt. Impact Link This is the latest installment of Business Insider's YouTube money logs, where creators break down how much they earn. YouTube creator Austen ...

The upfront market appears to be finishing up end, according AdAge, which said media buyers expect the marketplace to wrap up anytime between the end of this week and sometime next week. Deals for ...

ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year’s figure. According to ABI, 32 percent of U.S ...

A new study conducted by Gupta Media, which breaks down the seasonal and year-over-year trends in social media ad costs, shows X’s continued plunge in ad rates, TikTok’s ongoing CPM rise compared to ...

Clearly buoyed by its strong news and late-night programming, NBC had a higher average CPM rate in 2010 compared with ABC and CBS, according to research from SNL Kagan. Figures across all dayparts ...

France’s YouTube CPM averages $15.53, reflecting a thriving content ecosystem. Diverse creators and varied content contribute to a dynamic YouTube landscape in the country. In Austria, creators make ...