Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...

If you haven’t done it lately, it’s time to take a hard look at your catalog covers. This single most important page in a catalog should not be taken lightly. The difference between effective and ...

It doesn’t seem too far back a memory that I once browsed through the thin glossy pages of a Sears or J.C. Penney catalog. You might say it was the primitive beginnings of virtual shopping. As I ...

The Sundance Catalog, as its founder Robert Redford puts it, sells “the kinds of things that we have been privileged to collect, many of them handcrafted exclusively for Sundance.” Named for Redford’s ...