Coca-Cola said it is bringing back Mr. Pibb, a brand it originally launched in 1972 to compete with Dr. Pepper.

This iconic soda company is taking steps to fulfill its "ongoing innovation agenda." As part of that mission, the company is ...

Mr. Pibb is officially headed back to shelves. The popular drink made its debut in the '70s and remained a beverage aisle ...

Coca-Cola beats Q3 estimates and boosts free cash flow guidance, but current valuations suggest waiting for a pullback. Read ...

Mr. Pibb was first introduced as a competitor to Dr. Pepper in 1972. At this time, the soft drink was called Peppo. But that ...

The extra-caffeinated recipe is rolling out to select markets now, with a nationwide release planned for 2026.

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting ...

The water, sports, coffee, and tea segment grew by 3%, offsetting the 3% decline in juice, value-added dairy, and plant-based ...

What happens when a 130-year-old company shows it can still adapt on the fly? Coca-Cola's September turnaround and margin ...