Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices ...

Marketing to other business owners can be somewhat of a challenge. Their needs are different from those of private consumers, so your approach should be tailored as well. Since B2B is a specialised ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and media training. Successful participation in trade shows is still vital to B2B ...

Pardot recently announced the launch of their 2013 State of Demand Generation Report, surveying 400 B2B buyers and 138 B2B companies to get insight into their demand generation habits and best ...

It was never about leads; it has always been about the group of individuals — the buying group — that makes the purchasing decision. As marketers, we’re taught to not bury the lead. We’re taught to ...

For brand marketers, user-generated content (UGC) has been all the rage for the past couple of years. From Doritos' famous annual million-dollar "Crash the Super Bowl" to Sephora's Beauty Board, to ...

Familiar now as a point-of-sale payment option, transactional credit is moving into the much larger—and more complicated—world of business-to-business payments. Splitit Payments Ltd. announced on ...

Today saw the publication of Smarter Together — How Communities are Shaping the Next Revolution in Business, a new book by Coupa CEO Rob Bernshteyn setting out what he sees as the next phase in the ...

Not all marketing approaches are created equally. Marketing to consumers requires appealing to their emotions and offering solutions to common pain points. They like simple messaging that highlights ...