It’s one of the odder campaigns to hit television in recent memory, but it is memorable. The “LiMu Emu and Doug” efforts from Liberty Mutual Insurance put it on the map in one of the most competitive ...
It took me quite a long time for it to suddenly dawn on me that the emu in the Liberty Mutual Insurance commercials is supposed to rhyme with “LiMu,” a shorthand version of Liberty Mutual whose ...
In 2019, insurance company Liberty Mutual introduced a bold marketing campaign that incorporated a man named Doug and his avian sidekick, LiMu Emu. As the ads have evolved over the years, ...
Liberty Mutual’s LiMu Emu will soon turn its back on 17,000 policyholders of fire coverage across California. The reason: the firm won’t update its policy management “technology.” Liberty Mutual Fire ...
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