That's why customer lifetime value (CLV) has become a strategic priority for high-performing businesses. And with AI-driven ...

Let’s be honest—growing a business while managing a tight marketing budget feels like trying to fill a bucket with a hole in it. You’re constantly pouring money into ads, content, and campaigns, but ...

As privacy laws tighten and AI matures, CMOs are rebuilding personalization around transparency, governance and value ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape.

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Forward-thinking retailers are now shifting to a new approach: incentives marketing. This strategy unifies promotions and ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Find out more about Technology does not generate value on its own, but rather when integrated into customer processes, don't ...

Companies are increasingly highlighting their support for diversity, but that can backfire if consumers sense tokenism, a recent analysis from my team found. I’m an assistant professor of marketing ...

Brands and financial institutions can no longer rely on broad, one-size-fits-all marketing. Customers expect experiences that are personalised, relevant and timely. Co-branded credit cards ...