According to Deloitte, consumers today show increasing trust towards niche brands, rewarding authenticity and shared values.
Brands beat out governments and institutions, reclaiming a higher score in people's trust ladder, just below relatives and ...
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I created a brand new job at Deloitte: corporate influencer. This is why your company needs one too.
Lara Sophie Bothur initially worked as a business analyst for Deloitte in Germany, before becoming a corporate influencer and ...
Lara Sophie Bothur, Deloitte's first full time corporate influencer, says the role is increasingly important for businesses.
Consumers not only intend to spend with brands that offer more value for the price (MVPs), they vote for those brands with their wallets: Based on transactions from Converge™ by Deloitte's panel of 5 ...
Deloitte’s Carrie McWilliams explains how agentic AI and Data Cloud transform marketing efficiency and personalization to ...
Kaiser Permanente finished No. 1, but Toyota was the only the parent company with two brands on the list (Toyota and Lexus).
Deloitte’s latest holiday forecast is surprisingly bleak: Consumers in its survey plan to spend an average of $1,595 this ...
Consumer perceptions of good value and fair prices remain constrained by the lasting effects of recent inflationary shocks and ongoing economic headwinds. As a result, value-conscious behavior appears ...
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