With its Live it Loud initiative, Dentyne is sponsoring Instant Live, Clear Channel Entertainment’s live concert CD program that includes emerging and established artists. The events provide fans with ...

If you’ve taken the subway, been to an airport or passed by a few billboards lately, you’ve probably noticed Dentyne’s latest ad campaign, which launched mid-August of this year. It’s hard to miss.

Chewing gum brand Dentyne is spreading the word about fresh breath via Microsoft Tags that are placed on its packaging. The bar codes are part of Dentyne's long-running ?Practice Safe Breath? campaign ...

Much has changed since Dentyne ran its first national TV ad in 1956. That spot probably got a 40 share. Maybe higher if it ran during "I Love Lucy." Now TiVo-forward 51 years to 2007. Today, Dentyne ...