BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...

AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

In 2010, a graphic designer based out of California noticed a trend of local companies crowd-sourcing their logo design to anyone who'd draw them something for free. The designer, who goes by the ...

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...