A funny yet poignant ad for Extra gum is tapping into a lot of people’s dreams about post-pandemic life. The new commercial, called “For When It’s Time,” takes place “sometime in the not so distant ...

When was the last time you bought a pack of gum? As people stayed home, took fewer trips to the grocery store and severely cut back on travel such as flights, plenty haven’t purchased chewing gum ...

Marcus Decredico proposed to his girlfriend Jessica Langevin in an adorable scene that echoed a viral Extra gum commercial that was released last year. Remember the tear-jerking viral commercial ...

The last time Mars Wrigley’s Extra gum debuted an original ad campaign with original music, 2015’s “The Story of Sarah & Juan,” the spot achieved a rare made-for-synch trajectory for its custom cover ...

All the feels … and then some! Extra outdid itself with a new commercial for its gum that has the Internet weeping into its collective keyboard. In the ad uploaded to YouTube on Wednesday, Oct. 7, two ...

Last year, Extra Gum created an ad that continued its tradition of turning gum wrappers into heartwarming gestures of love. “Sarah & Juan,” like the 2013 ad “Origami,” told a lifelong tale that ended ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 59 min 27 sec ago By AdAge - 3 hours 9 min ago By Eric Perko - 3 hours 9 min ago 3 hours 9 min ago By E.J. Schultz - 3 hours 9 min ...

Extra gum is releasing new creative as part of its on-going "Give Extra, Get Extra" tagline to inspire consumers to cherish existing relationships through small gestures, even when stuck at home. The ...

Ever imagine what you would do if the pandemic ended suddenly? This short film expresses how we’re all feeling after 14 months of lockdown. What’s the first thing you would do if the coronavirus ...