Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

We may earn commission from links on this page, but we only recommend products we love. Promise. When it comes to throwback hairstyles, perms are pretty much as iconic as it gets. Although we ...

Wavy hairstyles are all the rage, even among people with straight hair. But using a curling iron is fiddly and time-consuming and you also risk singeing your hair. So if you want to keep your curls ...

Magic See-Through Bang Set, a Korean Bang Perming Kit. I discuss whether this kit is suitable for use on bleached hair, as ...

Perms aren't what they used to be in the '80s. Rather than crunchy, back-combed spirals that will poof out into a frizzy ball, perms are offering easy beach waves that look air dried and salt-sprayed.

The hair treatment that gave us mops of "Little Orphan Annie" curls can now be applied to your eyes. Rather than leaving you looking like an unkempt poodle, however, they promise weeks of curled ...

Editor’s note: German inventor Karl Nessler patented the first permanent wave machine, which used borax solutions and electric heated rollers to curl the hair, in 1909. About a decade later, this ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took her back to her childhood days spent in a Staten Island beauty salon, a “cradle of womanhood if you will, especially ...