There was a time when brand mascots weren’t just logos or cartoon characters — they were part of everyday life. Some became ...

God grant me patience — or at least a burger. New research with 57 volunteers indicates there’s a real reason it’s called fast food. After his study, Chen-Bo Zhong at Toronto University came to the ...

Most people grab a meal without wondering how the restaurant got its name. Yet behind every fast food sign is a decision, sometimes personal, sometimes rushed, and sometimes accidental. Knowing those ...

The tide is turning at Long John’s Silver’s as chicken has claimed the spotlight from fish. The fast-food chain, famous for its seafood, revealed a new logo last week that makes it clear that chicken ...