Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Before you can understand how a wavy perm is different from a regular perm, you gotta know how perms ...

In Hofer's case, she hopes the Mare Wave treatment (co-created by Fitzgerald and the owner of Mare Salon, Mara Roszak), will breath new life into her long, long hair. "I haven't cut my hair in 11 ...