A focus group is a useful method that can be used to measure the reaction of customers to your new product or company strategies. Focus groups usually provide immediate ideas for the improvement ...

Participants in a Pennsylvania focus group shared concerns about how polarized political parties and social media giants are pushing the country in a dangerous direction.

Some of these men — who participated in a recent focus group observed by NBC News as part of the 2025 Deciders series, produced by Syracuse University and the research firms Engagious and Sago ...

After 61 focus groups for New York Times Opinion, listening to voters on the Biden presidency, Donald Trump and Kamala Harris, and holding sessions with police officers, teachers, “Yellowstone ...

However, focus groups can give qualitative as opposed to quantitive feedback -- and the information from the Arizona group jibed with what polls have been saying about the new administration.

The focus groups — held immediately after the 2024 election and conducted by GBAO, a Democratic polling firm — featured three kinds of voters: young men in battleground states who voted for ...

A focus group of Black Trump supporters spoke about how they feel about Trump's presidency and what they think about the current state of the Democratic Party.

Videoconferencing technology has lowered the barrier to entry when it comes to getting feedback on a case from people in the communities where cases are set to be tried.

The focus group participants broadly supported Trump’s actions on immigration and the economy, but some divisions over the focus of his deportation program emerged.

MSNBC political analyst Elise Jordan was shocked Thursday to hear a focus group of swing voters don’t think President Biden should seek re-election in 2024.

The Bears will not question focus group participants about where the stadium should be constructed.

The Advantages of a Focus Group. Focus groups are advantageous to companies looking to get feedback about their brands from the very people who use their products and services on a day-to-day basis.