If you're an Amazon die-hard and want to see all your online shopping in one place, you will soon be able to buy even non-Amazon goods straight from the Amazon app. What a world we live in. Announced ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's new "Buy For Me" feature represents a stunning departure ...

ChatGPT's "Instant Checkout" feature lets consumers make purchases on single items without having to leave the app.