You can't escape friction. The force that resists motion between two objects that are in contact with one another exhibits itself all over the place: in between your engine's rod bearings and its ...

Customer effort is both the most important and the most overlooked factor in building true customer loyalty. Unnecessary effort, a.k.a. friction, is particularly damaging. Starting a friction log will ...

As the biggest name in U.S. e-commerce, Amazon tends to set the curve for customer expectations. The company first introduced buyers to one-click purchasing in 1999. At the time the concept was seen ...

Perhaps few physical concepts have received less attention relative to their importance than friction. Learning the 'effective' notions of static and sliding friction, students of mechanics can easily ...