Gamification is a strategy that integrates entertaining and immersive gaming elements into nongame contexts to enhance engagement and motivate certain behaviors. It uses game design and mechanics, ...

A systematic review of 13 studies evaluating digital smoking cessation interventions identified 56 gamification elements ...

Like poets, magazine publishers live among us to teach and delight, to inform and entertain. They are joined in this worthy endeavor by games makers, and the very best games are able to generously do ...

A new e-book co-authored by Wharton professor Kevin Werbach offers ideas for using game elements to engage customers, employees and others. In this interview with Knowledge at Wharton, Werbach ...

“Gamification” – adding game-like elements into non-game or real-world settings – has become a popular concept in the pharmaceutical, healthcare, and event industries, especially as virtual engagement ...

Co-authored by Raluca Buzdugan, a research scientist in UC Berkeley’s School of Public Health Have you ever used a smartphone app to track physical activity and compete with your friends? Perhaps you ...

Any old-fashioned workforce training method that may occur to you is no longer used among large-scale corporations. Why? Simply because they aren’t compelling enough. Gamification in virtual training ...

Do you recognize these situations?🎮 The completion rate for e-learning isn't rising, and while the suggestion to 'make it a ...

Ask the people in your next meeting to share the name of their favorite game from childhood and you're likely to get a wide range of responses as they happily reminisce about tag, hopscotch, Monopoly, ...

There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification ...